Project

Brewed to Perfection

Category

FIELD NOTES

Year

04.2025

Description

We worked on redefining Joe Coffee’s interior identity, creating a cohesive in-store experience that reflects its premium offerings. The redesign focused on updated interiors, refreshed spatial messaging, and a new design language that speaks to their dedication to quality.

Credits

Credits

Brand Strategy by Owen Laurent, UX Optimization by Felix Monroe, Content Consulting by Freya Calder

HYUNKYEONG BAEK

Photographs of everyday moments, people, and places.

Tokyo, JP

13:38

© 2026 HYUNKYEONG BAEK. All rights reserved.

HYUNKYEONG BAEK

Photographs of everyday moments, people, and places.

Tokyo, JP

13:38

© 2026 HYUNKYEONG BAEK. All rights reserved.

HYUNKYEONG BAEK

Photographs of everyday moments, people, and places.

Tokyo, JP

13:38

© 2026 HYUNKYEONG BAEK. All rights reserved.